Gaya APA

Consumer behavior / Leon G. Schiffman ; Leslie Lazar Kanuk. (1969). Upper Saddle River, NJ: Pearson Education, c.

Gaya MLA

Consumer behavior / Leon G. Schiffman ; Leslie Lazar Kanuk. 9th ed.. Upper Saddle River, NJ: Pearson Education, c, 1969. Buku Wajib.