Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. (1969). New York, NY: McGraw-Hill/Irwin, c.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. 8th ed.. New York, NY: McGraw-Hill/Irwin, c, 1969. Buku Wajib.