Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr. ; Joseph P. Cannon ; E. Jerome McCarthy. (1969). New York, NY: McGraw-Hill, c.
Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr. ; Joseph P. Cannon ; E. Jerome McCarthy. 17th ed.. New York, NY: McGraw-Hill, c, 1969. Buku Wajib.