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Basic marketing : a marketing strategy pla...
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658.8 MAC b
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Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr. ; Joseph P. Cannon ; E. Jerome McCarthy

Description

Includes bibliographical references and indexes

Detail Information
Publisher
New York, NY : McGraw-Hill, c.,
Collation
xxxvii, 757 p. : ills. ; 28cm
Language
English
ISBN/ISSN
9,78007E+12
Classification
NONE
Edition
17th ed.
Statement of Responsibility
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