Gaya APA

Strategic marketing / David W. Cravens ; Nigel F. Piercy. (1969). New York, NY: McGraw-Hill/Irwin, c.

Gaya MLA

Strategic marketing / David W. Cravens ; Nigel F. Piercy. 9th ed.. New York, NY: McGraw-Hill/Irwin, c, 1969. Buku Wajib.