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Services marketing : integrating customer ...
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658.812 ZEI s
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Buku Wajib

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml ; Mary Jo Bitner ; Dwayne D. Gremler

Description

Includes bibliographical references and index

Detail Information
Publisher
New York, NY : McGraw-Hill, c.,
Collation
xxviii, 708 p. : ills. ; 26 cm
Language
English
ISBN/ISSN
9,78007E+12
Classification
NONE
Edition
5th ed.
Statement of Responsibility
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