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Services marketing : people, technology, strategy / Christopher H. Lovelock ; Jochen Wirtz
Deskripsi
Includes bibliographical references and indexes
Informasi Detail
- Penerbit
- Upper Saddle River, NJ : Prentice-Hall, c., 1970
- Deskripsi Fisik
- 648 p. : ills. ; 28 cm
- Bahasa
- English
- ISBN/ISSN
- 9,78014E+12
- Klasifikasi
- NONE
- Edisi
- 7th ed.
- Pernyataan Tanggungjawab
- Lovelock, Christopher H.
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