Gaya APA

Marketing research : an applied orientation / Naresh K. Malhotra. (1970). Upper Saddle River, NJ: Pearson Education, c.

Gaya MLA

Marketing research : an applied orientation / Naresh K. Malhotra. 6th ed.. Upper Saddle River, NJ: Pearson Education, c, 1970. Buku Wajib.