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Marketing research : an applied orientation / Naresh K. Malhotra
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Upper Saddle River, NJ : Pearson Education, c., 1970
- Collation
- 929 p. : ills. ; 28 cm & app.
- Language
- English
- ISBN/ISSN
- 9,78014E+12
- Classification
- NONE
- Edition
- 6th ed.
- Statement of Responsibility
- Malhotra, Naresh K.
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