Consumer behavior / Leon G. Schiffman ; Leslie Lazar Kanuk incollaboration with Joseph Wisenblit. (1970). Upper Saddle River, NJ: Pearson Education, c.
Consumer behavior / Leon G. Schiffman ; Leslie Lazar Kanuk incollaboration with Joseph Wisenblit. 10th ed.. Upper Saddle River, NJ: Pearson Education, c, 1970. Buku Wajib.