Gaya APA

Consumer behavior & marketing strategy / J. Paul Peter ; Jerry C. Olson. (1971). New York, NY: McGraw-Hill/Irwin, c.

Gaya MLA

Consumer behavior & marketing strategy / J. Paul Peter ; Jerry C. Olson. 9th ed.. New York, NY: McGraw-Hill/Irwin, c, 1971. Buku Wajib.