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Consumer behavior & marketing strategy / J...
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658.8342 PET c
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Consumer behavior & marketing strategy / J. Paul Peter ; Jerry C. Olson

Description

Includes bibliographical references and indexes

Detail Information
Publisher
New York, NY : McGraw-Hill/Irwin, c.,
Collation
xix, 554 p. : ills. ; 26 cm
Language
English
ISBN/ISSN
9,78007E+12
Classification
NONE
Edition
9th ed.
Statement of Responsibility
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