Gaya APA

Bogart, L. (1990). Strategy in advertising : matching media and messages to markets and motivations (2nd ed.). Lincoln Wood, IL: NTC Business Books, c.

Gaya MLA

Bogart, Leo. "Strategy in advertising : matching media and messages to markets and motivations". 2nd ed. Lincoln Wood, IL: NTC Business Books, c, 1990. Buku Umum.