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Strategy in advertising : matching media and messages to markets and motivations

Bogart, Leo
Deskripsi

Includes bibliographical references and index

Informasi Detail
Penerbit
Lincoln Wood, IL : NTC Business Books, c.,
Deskripsi Fisik
xxx, 406 p. ; 23 cm
Bahasa
English
ISBN/ISSN
0844230987
Klasifikasi
NONE
Edisi
2nd ed.
Subjek
Advertising
Pernyataan Tanggungjawab
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