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659.1 BOG s
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Strategy in advertising : matching media and messages to markets and motivations

Bogart, Leo
Description

Includes bibliographical references and index

Detail Information
Publisher
Lincoln Wood, IL : NTC Business Books, c.,
Collation
xxx, 406 p. ; 23 cm
Language
English
ISBN/ISSN
0844230987
Classification
NONE
Edition
2nd ed.
Subject(s)
Advertising
Statement of Responsibility
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