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International marketing management
Description
Includes bibliographical references and index
Detail Information
- Series Title
- The Kent series in marketing
- Publisher
- Boston, MA : PWS-Kent, c., 1988
- Collation
- xviii, 758 p. : ills. ; 24 cm
- Language
- English
- ISBN/ISSN
- 534921310
- Classification
- NONE
- Edition
- 3rd ed.
- Statement of Responsibility
- Jain, Subhash C.
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