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Marketing managementstrategies and programs
Description
Includes bibliographical references and index
Detail Information
- Series Title
- McGraw-Hill series in marketing
- Publisher
- New York, NY : McGraw-Hill, c., 1988
- Collation
- xvi, 427 p. : ills. ; 22 cm
- Language
- English
- Classification
- NONE
- Edition
- 3rd ed.
- Statement of Responsibility
- Guiltinan, Joseph P.
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