Gaya APA

Bovee, C, L., Arens, W, F. (1982). Contemporary advertising . Homewood, IL: Richard D. Irwin, c.

Gaya MLA

Bovee, Courtland, L.., Arens, William, F.. "Contemporary advertising". Homewood, IL: Richard D. Irwin, c, 1982. Buku Wajib.