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Image of Contemporary advertising
Call Number
659.1 BOV c
Availability
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Buku Wajib

Contemporary advertising

Bovee, Courtland L.Arens, William F.
Description

Includes bibliographical references and index

Detail Information
Publisher
Homewood, IL : Richard D. Irwin, c.,
Collation
xiv, 808 p. : ills. ; 27 cm
Language
English
ISBN/ISSN
0256027366
Classification
NONE
Subject(s)
Advertising
Statement of Responsibility
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