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Marketing management
Description
Includes bibliographical references and index
Detail Information
- Series Title
- The Prentice-Hall international series in marketing
- Publisher
- Upper Saddle River, NJ : Prentice-Hall, c., 1994
- Collation
- xxxii, 718 p. : ills. ; 26 cm
- Language
- English
- ISBN/ISSN
- 130156841
- Classification
- NONE
- Edition
- 10th ed.. [the millennium ed..]
- Statement of Responsibility
- Kotler, Philip
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