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International marketing
Description
Includes bibliographical references and index
Detail Information
- Series Title
- The Irwin series in marketing
- Publisher
- Homewood, IL : Richard D. Irwin, c., 1989
- Collation
- xxiii, 870 p. : ills. ; 23 cm
- Language
- English
- ISBN/ISSN
- 256079536
- Classification
- NONE
- Edition
- 7th ed.
- Statement of Responsibility
- Cateora, Philip R.
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