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Global marketing management
Description
Includes bibliographical references and index
Detail Information
- Series Title
- Prentice-Hall series in marketing
- Publisher
- Englewood Cliffs, NJ : Prentice-Hall, c., 1993
- Collation
- xv, 783 p. : ills. ; 24 cm
- Language
- English
- ISBN/ISSN
- 133572609
- Classification
- NONE
- Edition
- 4th ed.
- Statement of Responsibility
- Keegan, Warren J.
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