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Competitive marketing strategy
Description
Includes bibliographical references and index
Detail Information
- Series Title
- The Prentice-Hall series in marketing
- Publisher
- Englewood Cliffs, NJ : Prentice-Hall., 1984
- Collation
- xiii, 491 p. : ills. ; 23 cm
- Language
- English
- ISBN/ISSN
- 131597248
- Classification
- NONE
- Statement of Responsibility
- Czepiel, John A.
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