Analisis pengaruh brand affect dan brand quality terhadap sikap konsumen pada brand extension melalui peran mediasi loyalitas konsumen : studi kasus Lifebuoy shampoo / diajukan oleh Fazrie Maulidya | Pusat Sumber Belajar Program Ekstensi FEB UI

Analisis pengaruh brand affect dan brand q...

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E.3487

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Skripsi

Analisis pengaruh brand affect dan brand quality terhadap sikap konsumen pada brand extension melalui peran mediasi loyalitas konsumen : studi kasus Lifebuoy shampoo / diajukan oleh Fazrie Maulidya

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Detail Information

Publisher: Depok : Program Ekstensi FEUI., 2010
Collation: xiv, 67 p. : il. ; 28 cm & lamp.
Language: Indonesia
Classification: NONE
Statement of Responsibility: Maulidya, Fazrie

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