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Kleppner's advertising procedure
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Englewood Cliffs, NJ : Prentice-Hall, c., 1991
- Collation
- xviii, 718 p. : ills. ; 29 cm
- Language
- English
- ISBN/ISSN
- 135163374
- Classification
- NONE
- Edition
- 11th ed.
- Statement of Responsibility
- Russell, J. Thomas
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