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Multinational marketing management : cases and reading
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Boston, MA : Addison-Wesley, c., 1992
- Collation
- x, 500 p. : ills. ; 24 cm
- Language
- English
- ISBN/ISSN
- 210079968
- Classification
- NONE
- Statement of Responsibility
- Buzzell, Robert D.
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