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Strategic marketing for non profit organizations
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Englewood Cliffs, NJ : Prentice-Hall, c., 1992
- Collation
- xi, 644 p. : ills. ; 25 cm
- Language
- English
- ISBN/ISSN
- 138519323
- Classification
- NONE
- Edition
- 4th ed.
- Statement of Responsibility
- Kotler, Philip
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