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Fundamentals of marketing
Description
Includes bibliographical references and index
Detail Information
- Series Title
- McGraw-Hill series in marketing
- Publisher
- New York, NY : McGraw-Hill, c., 1991
- Collation
- ix, 668 p. : ills. ; 26 cm
- Language
- English
- ISBN/ISSN
- 70609527
- Classification
- NONE
- Edition
- 9th ed.
- Statement of Responsibility
- Stanton, William J.
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