Gaya APA

Converse, P, D. et al (1958). Elements of marketing (6th ed.). Englewood Cliffs, NJ: Prentice-Hall, c.

Gaya MLA

Converse, Paul, D.. et al. "Elements of marketing". 6th ed. Englewood Cliffs, NJ: Prentice-Hall, c, 1958. Buku Umum.