Perbandingan pendekatan teori perilaku konsumen khususnya dalam proses pembelian, dari tiga model teori : (1) John C. Mowen / Michael Minor, (2) David L. Loudon & Albert J. Della Bitta, (3) Philip Kotler / diajukan oleh Triyanto

Detail Information

Publisher

Jakarta : Program Extension FEUI., 2012

Collation

iv, 115 p. ; 28 cm

Language

Indonesia

Classification

NONE

Statement of Responsibility

Triyanto

Comments