Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr. ; Joseph P. Cannon ; E. Jerome McCarthy. (2013). New York, NY: McGraw-Hill/Irwin, c.
Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr. ; Joseph P. Cannon ; E. Jerome McCarthy. 18th ed.. New York, NY: McGraw-Hill/Irwin, c, 2013. Buku Wajib.