Gaya APA

Strategic marketing / David W. Cravens ; Nigel F. Piercy. (2013). New York, NY: McGraw-Hill/Irwin, c.

Gaya MLA

Strategic marketing / David W. Cravens ; Nigel F. Piercy. 10th ed.. New York, NY: McGraw-Hill/Irwin, c, 2013. Buku Wajib.