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Strategic marketing / David W. Cravens ; N...
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658.802 CRA s
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Strategic marketing / David W. Cravens ; Nigel F. Piercy

Description

Includes bibliographical references and indexes

Detail Information
Publisher
New York, NY : McGraw-Hill/Irwin, c.,
Collation
xviii, 653 p. : ills. ; 26 cm
Language
English
ISBN/ISSN
9,87007E+12
Classification
NONE
Edition
10th ed.
Statement of Responsibility
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